Nilaja is a PR, influencer marketing, and experiential marketing professional with 15+ years of experience producing national campaigns for global consumer brands such as: McDonald’s, Toyota, P&G brands Bounty and Microban 24, Champion, Applebee's, Nestlé, Cantu Beauty, Aunt Jackie’s Curls & Coils, Black Radiance and more. Her strategic brand storytelling has landed placements on the TODAY Show, Yahoo, Essence, People, Allure, Refinery29 and E! News - to name a few. She’s also worked with and managed celebrity talent ranging from actors Idris Elba and Nick Cannon, to NFL legends Rob Gronkowski and Emmitt Smith to amplify campaigns and drive media and consumer engagement.

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She specializes in brand communications, media engagement strategies, celebrity and influencer integration, and multicultural marketing.

 

Nilaja is an expert at using her innate knowledge of current culture and emerging trends to drive relevant brand moments among Black, millennial and Gen Z consumers through publicity efforts and live events.

 

In addition to agencies, she’s also worked in-house at Blavity where she led production for AfroTech (the country’s largest tech conference for Black millennials and Gen Z) and at aspireTV, leading the network’s digital and marketing teams.

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A proud alumna of Michigan State University, Nilaja’s career has taken her from Chicago to Los Angeles, and now Atlanta.